May 04, 2015

Online Video News

ROI Is the Chief Concern for Brands Investing in Digital Video

While brands see that online video marketing plays an important role and budgets are increasing, they struggle to justify the costs.

Streaming Video Alliances Lays Groundwork for Caching Layer

The Open Caching Working Group of the SVA proposes a new caching layer to reduce ISP congestion and optimize network capacity.

YouTube Throws Itself a Tenth Birthday Party at 2015 Brandcast

The internet's leading video destination had no news to break at this year's newfront event, but advertisers were urged to get on board.

AOL Announces NBCU Distribution Deal and a Slate of New Shows

Under the agreement, AOL will stream clips from multiple NBCU networks on its platforms and the two will co-develop upcoming programming.

Featured Articles

Pros and Cons of Running a Live Video Workflow in the Enterprise

Sure, there's a fully staffed IT department ready to assist within an enterprise, but getting on their schedule isn't always easy.

The Digital Delivery Dilemma

As content owners, broadcasters, and service providers reach more users on more devices, it's important to strike the right balance between dedicated infrastructure and the cloud

YouTube, On2, and the Economics of Ultra HD: Tallying the Costs

Why did Google purchase On2 Technologies back in 2010? Because encoding and streaming VP9 video is saving it tens of millions each year.

Video Creators Look for Piracy Solutions to Protect Breakout Hits

Online video services are defined by their original series, which win awards and attract viewers, but how do they keep those hits off illegal sharing sites?

The Great UHD Codec Debate: Google's VP9 Vs. HEVC/H.265

Which delivers better quality, encoding time, and CPU performance—HEVC or VP9? We put them to the test to decide once and for all.

Industry News

Sling TV Launches Latino Add-On Packs

Viewers can add Spanish-language sports and entertainment programming to “Best of Live TV” core package

BrightRoll Expands Suite of Mobile Video Solutions for Advertisers

Enables Access to Nielsen Digital Ad Ratings Across BrightRoll’s DSP

Vevo Announces Erik Huggers as President and CEO

Gartner Forecasts Software-Defined Video Market to Top $10 Billion by 2018

25 percent of CSP/MSO-hosted and managed CDN services revenue for video delivery will be composed of software-defined video functionality